Lecture International marketing - Chapter 9: Economic development and the americas

Economic Development and the Americas Chapter 9 McGraw­Hill/Irwin Copyright © 2013 by The McGraw­Hill Companies, Inc. All rights reserved. Learning Objectives LO1 The importance of time zones for trade relationships and marketing operations LO2 The political and economic changes affecting global marketing LO3 The connection between the economic level of a country and the marketing task LO4 The variety of stages of economic development among American nations LO5 Growth factors and their role in 9­2 International Time Zones • Time zones make a difference • Jet lag is an important problem • Virtual meetings are difficult to execute: – they can disrupt sleep and family life. – of the three kinds of distances—miles, time zones, and cultural distances—time zones have the greatest influence on the success of their commercial efforts abroad. • Most countries maintain good trade relationships with contiguous countries • An associated pattern of economic growth and global trade has emerged 9­3 Multinational Market Regions The common time zones give the Europeans advantages in bothAfrica and the Middle East. Within each trading bloc described in Exhibit 9.1 are: fully industrialized countries such as the United States, Germany, and Japan Ex rapidly industrializing countries suchal Trading AreaseRoughlyt Defined by Time Zones more modest rates 9­4 Marketing and Economic Development • LatinAmerican and other emerging markets will account for 75 percent of the world’s total growth in the next two decades and beyond (U.S. Commercial Service estimate) • The countries will trade and prosper in the 21st century is changing because of: • Transition from socialist to market-driven economies • The liberalization of trade and investment policies in developing countries • The transfer of public-sector enterprises to the private sector • The rapid development of regional market alliancesArgentina, Brazil, Mexico, China • Argentina, Brazil, Mexico, China, South Korea, Poland, Turkey, India, and Vietnam are emerging as vast markets. • As countries prosper and their people are exposed to new ideas through global communications new patterns of consumer behavior emerge. • The economic level of a country is the single most important environmental element. • Economic development is generally understood to mean an increase in national production reflected by an increase in the average per capita gross domestic product (GDP) or gross national income (GNI). 9­5 ... - tailieumienphi.vn