Xem mẫu
Culture, Management Style, and Business Systems
Chapter 5
McGrawHill/Irwin Copyright © 2013 by The McGrawHill Companies, Inc. All rights reserved.
Learning Objectives
LO1 The necessity for adapting to cultural differences
LO2 How and why management styles vary around the world
LO3 The extent and implications of gender bias in other countries
LO4 The importance of cultural differences in business ethics
LO5 The differences between relationship-oriented and information-oriented cultures 52
Business Customs in Global Marketing
• Business etiquette is largely driven by cultural norms.
• Cultural analysis often pinpoints market opportunities, gives companies a competitive edge
53
Requires Adaptation
• Adaptation is a key concept in international marketing
• To successfully deal with individuals, firms, or authorities in foreign countries, managers should exhibit:
– open tolerance,
– flexibility, – humility,
– justice/fairness,
– ability to adjust to varying tempos,
54
– curiosity/interest,
Cultural Imperatives, Electives and Exclusives
• Cultural imperatives:
– business customs and expectations that must be met, conformed, recognized and accommodated if relationships are to be successful
• Cultural electives:
– areas of behavior or to customs that cultural aliens may wish to conform to or participate in but that are not required
• Cultural exclusives:
– customs or behavior reserved exclusively
patterns 55 for the locals
...
- tailieumienphi.vn
nguon tai.lieu . vn