Lecture International marketing - Chapter 11: Asia pacific region

Asia Pacific Region Chapter 11 McGraw­Hill/Irwin Copyright © 2013 by The McGraw­Hill Companies, Inc. All rights reserved. Learning Objectives LO1 The dynamic growth in the region LO2 The importance and slow growth of Japan LO3 The importance of the Bottom-of-the-Pyramid Markets LO4 The diversity across the region LO5 The interrelationships among countries in the region LO6 The diversity within China 11­2 Dynamic Growth in the Asia Pacific Region • Asia has been the fastest growing area in the world for the past three decades • Starting in 1996, the leading economies of Asia (Japan, Hong Kong, South Korea, Singapore, and Taiwan) experienced a serious financial crisis, which resulted in the crash of the Asian stock market. – Atight monetary policy, an appreciating dollar, and a deceleration of exports all contributed to the downturn • The 1993 estimates by the International 11­3 “The Greater China” refers to both the People’s Republic of China (PRC) and the Republic of China (ROC) or Taiwan Aside from the United States and Japan, there is no more important single national market than the PRC The economic and social changes occurring in China since it began actively seeking economic ties with the industrialized world have been dramatic. Two major events that occurred in 2000 are having a profound effect on China’s economy: admission to the World Trade Organization and the United States` granting normal trade relations (NTR) to China on a permanent basis (PNTR). Because of China’s size, diversity, and political organization, it can be more conveniently thought of as a group of regions rather than a single country Because of China’s size, diversity, and political organization, it can be more conveniently thought of as a group of regions rather than a single country Human rights and the legal system are major issues in China Two other problems face China in the longer run: the well-known environmental decline associated with its fast growth the demographic disaster associated with its one-child policy. 11­4 The Greater China: • After 155 years of The Greater China: Taiwan (ROC) Mainland–Taiwanese British rule, Hong Kong reverted to China in 1997 when it became a special administrative region (SAR) of the PRC economic relations continue to improve as both have entered the World Trade Organization. Taiwanese companies have invested over $50 billion in China Taiwanese companies • The Basic Law of the Hong Kong face rising costs at home; China offers a 11­5 ... - tailieumienphi.vn