Lecture International marketing (15/e): Chapter 9 - Cateora, Gilly, Graham
Lecture International marketing (15/e): Chapter 9 - Cateora, Gilly, Graham
Chapter 9 - Economic development and the Americas. What you should learn from chapter 9: The importance of time zones for trade relationships and marketing operations, the political and economic changes affecting global marketing, the connection between the economic level of a country and the marketing task, the variety of stages of economic development among American nations,...