Lecture E-commerce and e-business for managers - Chapter 6: Wireless internet and m-business

Chapter 6, Wireless Internet and m­ Outline 6.1 6.2 6.3 6.4 6.5 Business Introduction Wireless Devices m­Business Wireless Internet Access Wireless Web Technology 6.5.1 Web Clipping 6.5.2 WAP and WML 6.6 Software Applications for Wireless Devices 6.7 Wireless Local Area Networks (WLANs) 6.8 Bluetooth 6.9 Wireless Communications 6.10 Location Tracking 6.10.1 Global Positioning System 6.10.2 E911 Act 6.11 Future of Wireless Internet 6.11.1 Implications for Disabled People 6.11.2 Ultimate Wireless Device 2001 Prentice Hall, Inc. All rights reserved. 6.1 Introduction • Wireless technology turns e­business into m­ business, or mobile business • Current applications – Conduct online transactions – Make purchases – Trade stocks – Send e­mail • Future applications – A wireless office, where computers, phones and other office equipment are all networked without cables 2001 Prentice Hall, Inc. All rights reserved. 6.2 Wireless Devices • Wireless development – First­generation wireless technology was the cellular phone – Second generation wireless technology, which includes digital cellular phones, is currently in use worldwide – Third generation, or 3G technology will enable wireless devices to send and receive data as much as seven times faster than a standard 56K modem • Wireless devices – Personal digital assistants (PDAs) – Digital cellular phones – Two­way pagers 2001 Prentice Hall, Inc. All rights reserved. 6.2 Wireless Devices • Outside the United States, mobile phones are the preferred medium for getting information and making e­business transactions • Service is not universally available and still relatively expensive • Limited bandwidth restricts the amount of data that can be sent over the wireless network • Wireless devices have significantly smaller memory capacity and less powerful processors than desktop computers 2001 Prentice Hall, Inc. All rights reserved. 6.3 m­Business • m­Business – e­Business using wireless devices with Internet access – B2C marketplace • Increased conveniences for consumers • Frequent, small transactions • Receiving news, sports scores, e­mail, coupons and advertisements – B2B marketplace • Salespeople can access product databases and place orders • Address customer needs immediately • Ordering and billing will be conducted remotely 2001 Prentice Hall, Inc. All rights reserved. ... - tailieumienphi.vn