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1 Chapter 15, Online Industries
Outline 15.1 15.2 15.3 15.4 15.5 15.6 15.7 15.8 15.9 15.10 15.11 15.12 15.13 15.14 15.15 15.16 15.17
Introduction Retailing on the Web
Medical Services Online; Health and Nutrition Online Travel
Transportation and Shipping Online Automotive Sites Energy Online
Selling Brainpower Online Online Art Dealers
Online Grocery Stores Online Real Estate Online Legal Services Government Online Insurance Online Children Online
Purchasing Event Tickets Online Genealogy Online
2001 Prentice Hall, Inc. All rights reserved.
2 15.1 Introduction
• Every major industry has used the Web to enhance business practices and create new markets and distribution channels
• Providing unique and highly targeted information is a key to developing site traffic
2001 Prentice Hall, Inc. All rights reserved.
3 15.2 Retailing on the Web
• Retail store
– Purchases goods from a wholesaler, marks up the price and then offers the products to consumers
• Online retailers can communicate easily with suppliers, shipping companies and customers
• Most Web retailers use the shoppingcart model exclusively
• Other Web retailers integrate other models such as the auction model or pricecomparison model
2001 Prentice Hall, Inc. All rights reserved.
4 15.2 Retailing on the Web
• Etailers often offer lower prices to generate brand awareness and increase site traffic
• Consider if shortterm losses equal long term success
• Examples:
– Amazon.com
– Bestbuy.com
– Kennethcole.com – Sharperimage.com
2001 Prentice Hall, Inc. All rights reserved.
5 15.3 Medical Services Online
• The Web gives consumers access to case studies, medical journal articles and doctors who can answer questions
• Health Insurance Portability and Accountability Act (HIPAA)
– Requires medical offices and other healthcare related agencies to perform many of their administrative tasks online
• Examples: – WebMD
–Sickbay.com – Dr.Koop
2001 Prentice Hall, Inc. All rights reserved.
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