Lecture E-commerce and e-business for managers - Chapter 12: Globalization

Chapter 12, Globalization Outline 12.1 12.2 Introduction Regulating the Internet on an International Level 12.2.1 Accounting for Legal and Cultural Differences 12.2.2 International Internet Regulations 12.3 Creating an e­Business with International Capabilities 12.3.1 12.3.2 12.3.3 12.3.4 12.3.5 12.3.6 12.3.7 12.3.8 12.4 Canada Choosing an International Market Obtaining a Local Internet Address Internationalization and Localization Partnering and Hiring Payment Systems Distribution Legal and Taxation Systems Promotions 12.5 Mexico, Central and South America 12.6 Europe 2001 Prentice Hall, Inc. All rights reserved. Chapter 12, Globalization Outline 12.7 12.8 12.9 12.10 12.11 Africa Middle East Asia Australia Future of Global e­Business 2001 Prentice Hall, Inc. All rights reserved. 12.1 Introduction • Faster international communication speeds • Unprecedented ability to conduct business globally • Larger customer bases • International laws • Cultural differences 2001 Prentice Hall, Inc. All rights reserved. 12.2 Regulating the Internet on a National Level • Poses challenges to a world composed of different cultures, attitudes, languages, codes of conduct and government authorities • Users can be exposed to products, services or information that are considered offensive or that are illegal in their countries of residence • Application of national laws to cyberspace 2001 Prentice Hall, Inc. All rights reserved. 12.2.1 Accounting for Legal and Cultural Differences • Government regulation – Affects the growth of the Internet – Has the potential to cause major problems as the volume of international e­business transactions increases • International organizations must decide when national governments can apply or create laws that will affect parties and transactions that fall partially or completely outside their jurisdiction 2001 Prentice Hall, Inc. All rights reserved. ... - tailieumienphi.vn