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Ecommerce: Business. Technology. Society
Ecommerce business. technology. society.
seventh edition
Kenneth C.
Carol Guercio
Copyright © 2011
Copyright © 2011 Pearson Education, Inc.nc.
Chapter 9: Online Retail and Services
Chapter 9
Online Retail and Services
Copyright © 2011
CoCpoypriygrhigth©t ©2021001P1eParesaornsoEndEudcuatciaotnio,nIn,cIn. c.c. Slide 92
Blue Nile Sparkles For Your Cleopatra Class Discussion
Why is selling (or buying) diamonds over the Internet difficult?
How has Blue Nile built its supply chain to keep costs low?
How has Blue Nile reduced consumer anxiety over online diamond purchases?
What are some vulnerabilities facing Blue Nile?
CWould you buy a $5,000 engagement ring Pearson Education, Inc.
at
Slide 93
Major Trends in Online Retail, 20102011
Growth in social shopping
Online retail remained profitable during recession
Online retail still fastest growing retail channel
Buying online a normal, mainstream experience
Selection of goods increases, includes luxury goods
Pearson Education, Inc.ping for big-ticket items Slide 94
The Retail Sector
Most important theme in online retailing is effort to integrate online and offline operations
U.S. retail market accounts for $10 trillion (70%) of total GDP
Personal consumption: Services: 61 %
Nondurable goods: 29 % Durable goods: 10 %
C“Goods” vs. “services” ambiguity
Pearson Education, Inc. Slide 95
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