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ECommerce: business. technology. society.
Ecommerce business. technology. society.
seventh edition
Kenneth C.
Carol Guercio
Copyright © 2011
Copyright © 2011 Pearson Education, Inc.nc.
Chapter 3: The Internet and World Wide Web: Ecommerce
Infrastructure Chapter 3
The Internet and World Wide Web:
E-commerce
Copyright © 2011
C Copyright © 2011 Pearson Education, Inc.c.
Infrastructure
Slide 12
Wikitude.me Class Discussion
Have you used Wikitude.me? If so, has it been useful; if not, is it a service that seems interesting? Why or why not?
Are there any privacy issues raised by geo-tagging?
What are the potential benefits to consumers and firms of mobile services? Are there any disadvantages?
What revenue models could work for providers of mobile services such as Layar?
Copyright © 2011
Pearson Education, Inc. Slide 33
The Internet: Technology Background Internet
Interconnected network of thousands of networks and millions of computers
Links businesses, educational institutions, government agencies, and individuals
World Wide Web (Web)
One of the Internet’s most popular services
Provides access to billions, possibly trillions, of Web pages Copyright © 2011
Pearson Education, Inc. Slide 34
The Evolution of the Internet 1961—The Present
Innovation Phase, 1964 – 1974 Creation of fundamental building blocks
Institutionalization Phase, 1975 – 1995
Large institutions provide funding and legitimization
Commercialization Phase, 1995 –
Copyright © 2011
Pear Private corporations take over, expand Internet Slide 35
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