Xem mẫu
Ecommerce business. technology. society.
seventh edition
Kenneth C.
Carol Guercio
Copyright © 2011
Copyright © 2011 Pearson Education, Inc.nc.
Chapter 10
Online Content and Media
Copyright © 2011
CoCpoypriygrhigth©t ©2021001P1eParesaornsoEndEudcuatciaotnio,nIn,cIn. c.c. Slide 102
Information Wants to Be Expensive Class Discussion
Why did the Wall Street Journal succeed with a subscription model?
Would you pay to read a daily newspaper online? Why or why not? Would you pay for access to online archives of newspapers and/or magazines?
Do you think newspapers can make the transition from “print on paper” to “news on-screen?”
CWhat do you think about the New York Peplan for a subscription-based model?
Times’
Slide 103
Trends in Online Content, 20102011
Increased media consumption
Internet media revenues fastest growing
Growth of Internet audience outpaces other media
User-generated content growing, inverting traditional production/business models
Entertainment moves to mobile devices
Internet advertising revenues expanding rapidly
Copyright © 2011
Pearson Education, Inc. Slide 104
Trends in Online Content (cont’d)
Content owners adapt mixture of advertising, subscription, ala carte payment for business model
Paid content and free content coexist Convergence
Newspapers in transition to online models Web becomes entertainment powerhouse
Consumers increasingly support time-shifting, Cspace-shifting in media consumption
Pearson Education, Inc. Slide 105
...
- tailieumienphi.vn
nguon tai.lieu . vn