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Ecommerce: business. technology. society.
Ecommerce business. technology. society.
seventh edition
Kenneth C.
Carol Guercio
Copyright © 2011 Pearson Education, Inc.
Chapter 1: The Revolution Is Just Beginning
Chapter 1
The Revolution Is Just Beginning
Copyright © 2011
Copyright © 2007 Pearson Education, Inc.nc. Slide 12
Facebook:
The New Face of ECommerce? Class Discussion
Do you use Facebook, and if so, how often? What has the experience been like?
Have you purchased anything based on an advertisement on Facebook or by using a link provided by a friend?
Are you concerned about the privacy of the information you have posted on Facebook?
Copyright © 2011
Pearson Education, Inc. Slide 13
Ecommerce Trends 20102011 Social networking continues to grow
Social e-commerce platform emerges
Online consumer sales return to growth
Mobile computing begins to rival PC
Explosive growth in online video viewing
Continued privacy and security concerns
Copyright © 2011
Pearson Education, Inc. Slide 14
The First 30 Seconds
First 16 years of e-commerce Just the beginning
Rapid growth and change
Technologies continue to evolve at exponential rates
Disruptive business change New opportunities
Copyright © 2011
Pearson Education, Inc. Slide 15
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