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Lecture Designing business plan: Unit 3 - Ngô Quý Nhâm

Lecture Designing business plan - Unit 3: industry and market analysis presentation of content: Industry size, growth rate and sales projections, competition among existing firms, market analysis. Unit 3: INDUSTRY AND MARKET ANALYSIS Ngô Quý Nhâm Email: quynham@gmail.com sites.google.com/site/ngoquynham NGO QUY NHAM, MBA Lecture outline Industry analysis  Industry size, growth rate and sales projections  Industry structure  Key success factors  Industry trends Market analysis  Market segm

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Unit 3: INDUSTRY AND MARKET ANALYSIS Ngô Quý Nhâm Email: quynham@gmail.com sites.google.com/site/ngoquynham NGO QUY NHAM, MBA Lecture outline Industry analysis  Industry size, growth rate and sales projections  Industry structure  Key success factors  Industry trends Market analysis  Market segmentation and target market selection  Buyer behavior  Competitor analysis  Estimate of annual sales and market share NGO QUY NHAM, MBA Industry size, growth rate and sales projections Rules of thumb  Always display financial information in a multiyear format, making it easy to spot trends.  Display information graphically if possible  Provide information about regional, local or segment the industry on a basis if possible  Avoid the temptation to report only positive or flattering information Not only data but analysis and implications NGO QUY NHAM, MBA Industry size Industry size is normally displayed in money Covers the data over three to five years The size should be large enough to allow different competitors to serve different segment profitably but small enough that is not attracting large competitors NGO QUY NHAM, MBA E.g. Insurance Industry NGO QUY NHAM, MBA ... - tailieumienphi.vn
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