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DESIGNING BUSINESS PLAN
Ngô Quý Nhâm Foreign Trade University
NGO QUY NHAM
Course content
! Introduction to business plan ! Market Analysis
! Business Positioning ! Marketing plan
! Organization plan ! Financial plan
4 - 2
NGO QUY NHAM
Unit 01
Introduction to Business Plan
NGO QUY NHAM 4 - 3
What is Business Plan?
NGO QUY NHAM 4 - 4
The Business Plan
! A written summary of:
✂ An entrepreneur’s proposed business venture ✂ The business opportunities and strategy
✂ Business strategy
✂ The operational and financial details ✂ The managers’ skills and abilities.
! A business plan is the best insurance against launching a business destined to fail or mismanaging a potentially successful company.
NGO QUY NHAM
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