Lecture Crafting and executing strategy (17/e): Chapter 7 - Arthur A. Thompson, A. J. Strickland III, John E. Gamble

Chapter 7: Strategies for Competing in Foreign Markets Screen graphics created by: Jana F. Kuzmicki, Ph.D. Troy University McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter Learning Objectives 1. Develop an understanding of why companies that have achieved competitive advantage in their domestic market may opt to enter foreign markets. 2. Learn how and why differing market conditions in different countries influence a company’s strategy for competing in foreign markets. 3. Gain familiarity with the major strategic options for entering and competing in foreign markets. 4. Understand the principal approaches used by multinational companies in building competitive advantage in foreign markets. 5. Gain an understanding of the unique characteristics of competing in emerging markets. 7-2 Chapter Roadmap Why Companies Expand into Foreign Markets Factors that Shape Strategy Choices in Foreign Markets The Concepts of Multicountry Competition and Global Competition Strategy Options for Entering and Competing in Foreign Markets The Quest for Competitive Advantage in Foreign Markets Strategies to Compete in the Markets of Emerging Countries 7-3 The Four Big Strategic Issues in Competing Multinationally Whether to customize a company’s offerings in each different country market to match preferences of local buyers or offer a mostly standardized product worldwide Whether to employ essentially the same basic competitive strategy in all countries or modify the strategy country by country Where to locate a company’s production facilities, distribution centers, and customer service operations to realize the greatest locational advantages How to efficiently transfer a company’s resource strengths and capabilities from one country to another to secure competitive advantage 7-4 Why Do Companies Expand into Foreign Markets? Gain access to Obtain access to new customers valuable natural resources Achieve lower costs and enhance competitiveness Capitalize on core competencies Spread business risk across wider market base 7-5 ... - tailieumienphi.vn