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Chapter 12: Corporate Culture and
Leadership: Keys to Good Strategy
Execution
Screen graphics created by: Jana F. Kuzmicki, Ph.D. Troy University
McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved.
Chapter Learning Objectives
1. Be able to identify the key features of a company’s corporate culture.
2. Understand how and why a company’s culture can aid the drive for proficient strategy execution and operating excellence.
3. Learn the kinds of actions management can take to change a problem corporate culture.
4. Learn why corporate cultures tend to be grounded in core values and ethical principles and help establish a corporate conscience.
5. Understand what constitutes effective managerial leadership in achieving superior strategy execution and operating excellence.
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Chapter Roadmap
Instilling a Corporate Culture that Promotes Good Strategy Execution
Identifying the Key Features of a Company’s Corporate Culture
Strong versus Weak Cultures Unhealthy Cultures
High-Performance Cultures Adaptive Cultures
Culture: Ally or Obstacle to Strategy Execution? Changing a Problem Culture
Grounding the Culture in Core Values and Ethics Establishing a Strategy-Culture Fit in Multinational
Companies
Leading the Strategy Execution Process Making Corrective Adjustments in Timely Fashion
A Final Word on Managing the Process of Crafting and Executing Strategy
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INSTILLING A STRATEGY-SUPPORTIVE CORPORATE
CULTURE
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Defining Characteristics of Corporate Culture
Core values, beliefs, and business principles Ethical standards
Operating practices and behaviors defining “how we do things around here”
Approach to people management
“Chemistry” and “personality” permeating work environment
Oft-told stories illustrating Company’s values Business practices Traditions
12-5
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