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Chapter 10: Building an Organization Capable of
Good Strategy Execution
Screen graphics created by: Jana F. Kuzmicki, Ph.D. Troy University
McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved.
Chapter Learning Objectives
1. Gain command of what managers must do to promote successful strategy execution.
2. Understand why good strategy execution requires astute managerial actions to build core competencies and competitive capabilities.
3. Learn what issues to consider in organizing the work effort and why strategy-critical activities should be the main building blocks of the organizational structure.
4. Become aware of the pros and cons of centralized and decentralized decision making in implementing and executing the chosen strategy.
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Chapter Roadmap
A Framework for Executing Strategy
Building an Organization Capable of Good Strategy Execution
Staffing the Organization
Building Core Competencies and Competitive Capabilities
Execution-Related Aspects of Organizing the Work Effort
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Crafting vs. Executing Strategy
Crafting the Strategy Primarily a market-driven
activity
Successful strategy making depends on
Business vision
Perceptive analysis of market conditions and company capabilities
Attracting and pleasing customers
Outcompeting rivals Using company
capabilities to forge a
competitive advantage
Executing the Strategy Primarily an operations-
driven activity
Successful strategy execution depends on
Doing a good job of working through others
Good organization-building
Building competitive capabilities
Creating a strategy-supportive culture
Getting things done and
delivering good results
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Executing the Strategy
An action-oriented, make-things happen task involving management’s ability to
Direct organizational change
Achieve continuous improvement in operations
and business processes
Move toward operating excellence
Create and nurture a strategy-supportive culture
Implementation involves . . .
Consistently meet or beat performance targets
Tougher and more time-consuming than crafting strategy
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