Lecture Crafting and executing strategy (15/e): Chapter 5 - Arthur A. Thompson, A. J. Strickland III, John E. Gamble
Lecture Crafting and executing strategy (15/e): Chapter 5 - Arthur A. Thompson, A. J. Strickland III, John E. Gamble
Chapter 5 - The five generic competitive strategies: Which one to employ? This chapter includes contents: The five competitive strategies, low-cost provider strategies, broad differentiation strategies, best-cost provider strategies, focused (or market niche) strategies, the contrasting features of the five generic competitive strategies: a summary.