Lecture Contemporary strategy analysis: Concepts, techniques, applications (5th edition): Chapter 9 - Robert M. Grant
Lecture Contemporary strategy analysis: Concepts, techniques, applications (5th edition): Chapter 9 - Robert M. Grant
Chapter 9 - Differentiation advantage. This chapter presents the following content: The nature of differentiation, differentiation and segmentation, analyzing differentiation: the demand side, analyzing differentiation: the supply side, bringing it all together: value chain analysis.