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Chapter 4
Introduction to Qualitative Research
Effective in capturing complexity of communication phenomena
Sensitive to social construction of meaning
Emphasizes communication environment of interactants
Copyright c 2001 The McGrawHill Companies, Inc. 1
What is Qualitative Research?
Preserves the form and content of interaction
Contextually bound Discourse is the data
Analyzed for its qualities – empirical, inductive, and interpretive
Aims for subjectivity
Allows interactants’ voices to be heard
Copyright c 2001 The McGrawHill Companies, Inc. 2
Mutual Simultaneous Shaping
The here and now
Everything influences everything else
Emphasis on process and the holistic frame of interaction
Plausible explanations built on what is observed
Copyright c 2001 The McGrawHill Companies, Inc. 3
Analytic Induction
From the specific to the general
Explanations and theories emerge from the data
Propositions formulated continuously throughout the data collection and data analysis process
Copyright c 2001 The McGrawHill Companies, Inc. 4
Model for Qualitative Research
Interdependent stages
Revise the design after considering impact of each component
Top triangle reflects design of the project
Bottom triangle reflects activities in the field
Copyright c 2001 The McGrawHill Companies, Inc. 5
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