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Chapter 16
Reading and Writing
the Quantitative Research Report
A quantitative study is not complete until the research report is written
Typical audience
Communication
Communication
scholars
students
Most reports use a basic format for presenting research results
Copyright c 2001 The McGrawHill Companies, Inc. 1
The Literature Review
The framework of the research investigation
Based on the literature used to design and develop the research study
Puts the present study into perspective Historical overview of the variables studied
Goes beyond description of literature – includes analysis, synthesis, and critique
Copyright c 2001 The McGrawHill Companies, Inc. 2
The Problem Statement
Positioned near or at the beginning of literature review
A few sentences that identifies the research objective
What is the problem?
Why is this problem worthy of study?
Explain why the researchers conducted the study Explain why consumers should be interested
Copyright c 2001 The McGrawHill Companies, Inc. 3
Types of Material
In the Literature Review
Findings from empirical research reports Articles that evaluate or propose theory
Literature reviews that summarize an expanse of literature on a topic, issue or theory
How many articles?
Copyright c 2001 The McGrawHill Companies, Inc. 4
Organizing the Literature Review
1. Chronological order 2. General to specific 3. Contrastcomparison 4. Trend identification
5. Methodological focus 6. Problemcausesolution 7. Topical order
Copyright c 2001 The McGrawHill Companies, Inc. 5
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