Lecture Communication research: Asking questions, finding answers (4/e): Chapter 16 - Joann Keyton

Chapter 16 Qualitative methods of data collection Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Observation strategies Seamless container Visually work around the room Describe what you see and hear How do people enter and leave the setting? Ask yourself questions about The people The setting The context Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Taking notes Field notes Created on the spot; a sequential record of what was observed Read through and reflect immediately after leaving the scene Jot down additional detail or questions Number and date each page Take more notes than you believe are necessary Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. More on taking notes Capture participants’ words, phrases, and comments Your notes should help you answer: Who are these people? What their roles and relationships? What activity are they performing? What artifacts are involved? More detail is best Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. describing analyzing • What? • Why? • Who? • How? • When? • Where? Two types of notes Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. ... - tailieumienphi.vn