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Chapter 15
Designing qualitative research
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
In qualitative research
Researcher is primary data collection instrument
Participation and observation are integrated
Focuses on specific interactants in specific communication contexts and events
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
Researcher skills
Needs theoretical knowledge and social sensitivity
Must be able to recognize his/her role in the research experience
Must be able to think abstractly to make connections among data
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
Forms of participant observation
Complete participant
Committed membership
Participant-as- Peripheral member observer Active member
Observer-as- Complete member participant
Complete observer Researcher interviewer
as
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
Do you have the ability to move among these researcher roles?
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
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