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Chapter 17 Reading and Writing
the Quantitative Research Report
A quantitative study is not complete until the research report is written
Typical audience
– Communication
– Communication
scholars
students
Most reports use a basic format for presenting research results
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© 2006 by The McGrawHill Companies, Inc. All rights reserved.
The Literature Review
The framework of the research investigation
Based on the literature used to design and develop the research study
– Puts the present study into perspective
Historical overview of the variables studied
Goes beyond description of literature – includes analysis, synthesis, and critique
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© 2006 by The McGrawHill Companies, Inc. All rights reserved.
The Problem Statement
Positioned near or at the beginning of literature review
A few sentences that identifies the research objective
– What is the problem?
– Why is this problem worthy of study?
– Explain why the researchers conducted the study – Explain why consumers should be interested
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© 2006 by The McGrawHill Companies, Inc. All rights reserved.
Types of Material
In the Literature Review
Findings from empirical research reports Articles that evaluate or propose theory
Literature reviews that summarize an expanse of literature on a topic, issue or theory
How many articles?
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© 2006 by The McGrawHill Companies, Inc. All rights reserved.
Organizing the Literature Review
1. Chronological order 2. General to specific 3. Contrast-comparison 4. Trend identification
5. Methodological focus
6. Problem-cause-solution 7. Topical order
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© 2006 by The McGrawHill Companies, Inc. All rights reserved.
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