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Chapter 16 Analyzing Qualitative Data
Analysis
– Process of labeling and break down raw data – Brings order, structure, interpretation
– Messy, ambiguous, time consuming Begins after first data collection Reflexive – back and forth Inductive
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© 2006 by The McGrawHill Companies, Inc. All rights reserved.
Analyzing Qualitative Data
The process of identifying themes – Read all data to get overall sense
– Start broad list of themes
– Read data again looking for relationships among themes
– Read data again looking for instances that don’t’ fit themes
– Use the literature to guide your analysis
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© 2006 by The McGrawHill Companies, Inc. All rights reserved.
Choosing Analytic Method
Sorting through a great deal of data is difficult
Multiple plausible interpretations will be present
The research question may have changed
Still must remain true to participants’ meanings
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© 2006 by The McGrawHill Companies, Inc. All rights reserved.
Analytical Memos
Captures first impression and reflections
Researcher writes memos to him or herself
Not part of the data
First attempt at analyzing
– Suggests avenues for additional collection or analytical schemes
Researcher’s not participants’ evaluation
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© 2006 by The McGrawHill Companies, Inc. All rights reserved.
Dealing with Data
Place data into tables, diagrams, or graphs
– Helps see relationships Computer-assisted data analysis
– Data management – Data analysis
– The intellectual hard work of analyzing remains
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© 2006 by The McGrawHill Companies, Inc. All rights reserved.
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