Lecture Communication research: Asking questions, finding answers (2/e): Chapter 15 - Joann Keyton

Chapter 15 Qualitative Methods of Data Collection Researcher using qualitative methods needs theoretical and social sensitivity – Balance what is being observed with what is known – Recognize subjective role of the researcher – Think abstractly and make connections among data collected 1 © 2006 by The McGraw­Hill Companies, Inc. All rights reserved. Field Interviewing Method for discovering how people – Think and feel about their communication practices – Order and assess their world Semidirected conversation – Goal is to uncover participant`s point of view – More than just asking questions to get answers Interviews can be formal, informal, or both 2 © 2006 by The McGraw­Hill Companies, Inc. All rights reserved. Electronic Interviewing Interviewing via email, website, or fax Advantages – Low cost – Can reach geographically dispersed participants Disadvantages – Difficult to develop rapport – Creates fictional social reality – Can’t check nonverbals – May take longer 3 © 2006 by The McGraw­Hill Companies, Inc. All rights reserved. The Interview Process Conceptualize the interview study – Review the topical and interview literature – Develop the purpose of your study – Develop research questions Design the interview – Decide how to find and select respondents – Determine how many respondents are needed Generally enough when interviews are producing the same data 4 © 2006 by The McGraw­Hill Companies, Inc. All rights reserved. The Interview Process Conduct the interview –Select locations and times comfortable and accessible for respondents –Best done in pairs One to interview; one to take notes –Establish context and frame for interview Define situation, explain purpose, ask about taping the interview, ask if participant has any questions 5 © 2006 by The McGraw­Hill Companies, Inc. All rights reserved. ... - tailieumienphi.vn