1. Trang Chủ
  2. PR - Truyền thông
  3. Lecture Communication research: Asking questions, finding answers (2/e): Chapter 10 - Joann Keyton

Lecture Communication research: Asking questions, finding answers (2/e): Chapter 10 - Joann Keyton

Chapter 10 - Descriptive statistics. After reading this chapter, you should be able to: Select existing or design appropriate questionnaire items and response sets, use open and closed questions appropriately, pretest the method of data collection, collect the data in an honest and ethical manner, analyze the data completely and appropriately, draw conclusions that do not overstate the limitations of your data or sample, present the data to others in an appropriate fashion,... Chapter 10 Descrip

Thể loại Tài liệu miễn phí PR - Truyền thông

Số trang 13

Ngày tạo 8/30/2018 5:23:15 AM +00:00

Loại tệp PPT

Kích thước

Tên tệp

Tải Lecture Communication research: Asking questions, ... (.pptx) Tải Lecture Communication research: Asking questions, ... (.pdf)

Xem mẫu

Chapter 10 Descriptive Statistics Numbers – One tool for collecting data about communication phenomena – Capture quality, intensity, value, or degree – Only meaningful if they are interpreted Operationalizations specify how data are collected and become numerical 1 © 2006 by The McGraw­Hill Companies, Inc. All rights reserved. Looking at a Dataset 2 © 2006 by The McGraw­Hill Companies, Inc. All rights reserved. Normal Curve Also known as bell curve A theoretical distribution of scores – Majority of cases distributed around the peak in the middle – Progressively fewer cases moving away form the middle – Symmetrical – one side mirrors the other – Mean, median, and mode have the same value 3 © 2006 by The McGraw­Hill Companies, Inc. All rights reserved. Normal Curve 4 © 2006 by The McGraw­Hill Companies, Inc. All rights reserved. Skewed Distributions Curve is asymmetrical Positively skewed curve – very few high scores Negatively skewed curve – very few low scores 5 © 2006 by The McGraw­Hill Companies, Inc. All rights reserved. ... - tailieumienphi.vn
nguon tai.lieu . vn
Kỹ năng bán hàng Quản trị kinh doanh Marketing - Bán hàng Internet Marketing Kế hoạch kinh doanh Thương mại điện tử PR - Truyền thông Tổ chức sự kiện Kỹ năng quản lý Kinh tế học