Lecture Business marketing - Chapter 14: Pricing and negotiating for value
Lecture Business marketing - Chapter 14: Pricing and negotiating for value
Upon completion of this lesson, the successful participant will be able to: Describe a comprehensive framework for pricing decisions; identify some of today's pricing pitfalls in business-to-business marketing; list the key interest groups in the pricing decision; appreciate price as a strategic variable at the intersection of many factors: costs, demand, competitors, channel coordination, and regulations; recognize the tactical value of price for cash and production flow, inventory control, pro