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Chapter 16
Creating Visuals and Data Displays
Copyright © 2015 McGrawHill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGrawHill Education.
Chapter 16 Learning Objectives
LO 16-1 When to use visuals and data displays
LO 16-2 How to create effective visuals and data displays
LO 16-3 How to integrate visuals and data displays into text
LO 16-4 How to use conventions for specific visuals and data displays
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Visuals
Help make data meaningful
Support arguments
Help communicate points
Enhance oral presentations
Present numbers dramatically
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Use Visuals To…
Present ideas completely Find relationships
Make points vivid
Emphasize material
Present material concisely, with less repetition
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Visual Design Guidelines
1. Check quality of data
2. Determine story you want to tell 3. Choose visual that fits the story 4. Follow conventions
5. Use color and decoration with restraint 6. Be accurate and ethical
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