Lecture Advertising and promotion (2/e) – Chapter 1: Where marketing communication began
Lecture Advertising and promotion (2/e) – Chapter 1: Where marketing communication began
Chapter 1 - Where marketing communication began: the development of advertising in Australia and New Zealand. The main goals of this chapter are: To define advertising looking at its importance and its function, to trace the history of advertising in Australia and New Zealand, to explore the changing advertising environment,...