Facebook for business

New Campaign Structure Pre-rollout client training Globalrollout begins:March4th, 2014 On March 4th2014, we will begin rollingout a new campaign structure across all client-facing ad interfaces including the Ads Create Tool, AdsManager, Power Editor--and third-party ad interfaces built by PMDs, FBXpartners andmobile measurement partners. Current New Level 3 X Level 2 Campaign Level 1 Ad Campaign AdSet Ad 2 The current campaign structure has two levels As a result, marketers create multiplecampaigns to: -Reachmultipleaudiencesegments with different objectives -A/B test multiplecreative -Run severalschedules or flights Level 2 Campaign Onecampaign can have multiple ads • Contain oneor more ads • Controlthe budget and schedule foreach campaign • Activate orpause campaignsand it willapply toallads Level 1 Ad • • • Define creative,audience,and bidding foreachad Create multiple ads sooursystem can optimize creative Activate orpause ads 3 Introducingthe new campaign structure Campaigns willbe more powerfulconsisting of one ormore ad sets Level 3 Campaign One campaign can have multiplead sets • Setup acampaign foreach of yourmarketingobjectives* • Getreporting on aggregate stats formultiple ad sets and ads • Turnon oroffcampaignsand itwill applytoall ad sets and ads Ad sets willhave the same features campaigns had previously Level 2 AdSet One ad set can have multiple ads • Contain oneor more ads • Control the budget and schedule foreach ad set • Turnon oroff ad sets and it willapplyto allads Level 1 Ad Ads willcontinue todefine creative,audience,and bidding • Create multiple ads sooursystem can optimize creative • Turnon oroff ads *Objective refers to objective-basedad buying(ex: Page post engagement, Page Likes, clicksto website, app installs, etc.). ThirdpartyAPI developerswill have the option of not implementing a singleobjectivefor every campaign. 4 Key benefits of the new campaign structure Organizeyour campaignsinto objectives You can now set an objective (ex: clicksto website) fora campaign andgroup the ads that targetthe same audience segment into ad sets. You can then use adsetsto schedule flights with specificbudgetsfor each of your audiencesegments. Optimizeaudiences Easilycompare the performance of audiencesin the same campaign. Plus, compare the performance of your campaigns.You can nowutilizescheduleand budget atthe ad set level, or utilize ON/OFFcontrolsat anylevel to control delivery. Measureperformancewith aggregatestats Get reportsof your ad performance,includingtotal reach, for all levels:campaigns, adsets, and ads.You can also use our ads reportingtool tobreakdown ad performance by demographics,geographyand placementsoyou can further optimizeyour audiences. 5 ... - tailieumienphi.vn