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The Evolving Web Presence of SMEs
dimensions: process of change, content of change, and drivers of change.
7KHEHQH¿WVRIWKHIUDPHZRUNDUH¿UVWLQWKH context of research, it provides a range of different perspectives or lenses with which to study SMEs adoption and progression of e-business, rather than single dimensional approaches, for example the stages model. This should lead to better un-derstanding of why and how SMEs evolve their Web sites and Internet strategies for supporting their Web and e-business strategies. In addition, it facilitates comparisons of commercial Web sites over time and in different regions of the world.
6HFRQGLWVKRXOGEHRIEHQH¿WWRPDQDJHUV knowing the Web site features that other compa-
Future research it is planned to see the increas-ing of the sample of Web sites monitored to two thousand companies in order to obtain a more VLJQL¿FDQWQXPEHURIUHGHVLJQVVRWKDWFOXVWHU analysis and association rules analysis can be undertaken. It is hoped that further research, based on the framework, will produce a predic-tive model, so that the evolution process of any given Web site, in its particular context, can be categorized and its management better supported. Such a model is currently lacking and should be especially useful since continuous maintenance DQGLQQRYDWLRQLQYHVWPHQWVIRUPDVLJQL¿FDQW SDUWRIWKHOLPLWHG¿QDQFLDOUHVRXUFHVWHFKQLFDO skills, and knowledge of SMEs (Chau, 2003;
nies in their sector, that is, potential competitors, .RZWKD &KRRQ/DUJH¿UPVHQMR\DFFHVV
are implementing would be useful in relation to new Internet investment decisions. In addition, they should know what features need to be pro-vided in order to implement the most suitable Internet strategy. Customers may have different YLHZVRIWKH¿UPGHSHQGLQJRQWKH:HEIHDWXUHV available. Presence or absence of various features or content may determine whether a customer visits the site again or engages in transactions (Teo & Pian, 2004). In all, being aware of the evolution of SMEs Web sites, in terms of the types of drivers of change, the features that have been incorporated and how implemented should be a valuable addition to what is known about e-busi-ness in SMEs and will help to clarify the drivers DQGEDUULHUVWKDWLQÀXHQFHWKHLUDGRSWLRQRIPRUH sophisticated Internet technologies.
A pilot study was undertaken of 192 Web sites which were collected and monitored over a 10-month period to identify the types and char-acteristics of changes on these sites. This pilot VWXG\ KDV SURYLGHG VRPH LQWHUHVWLQJ ¿QGLQJV about evolution and change of these Web sites. It has also helped to validate the framework in WKDWWKHFDWHJRULHVLGHQWL¿HGLQWKHGLPHQVLRQV have been found to be relevant, comprehensive and applicable.
to capital, skills and capabilities to support their Web strategies, whereas SMEs often lack these resources and capabilities which makes it even more important that they maximize the potential and minimize the risk of e-business and carefully formulate their strategy for current and future e-business (Barnes & Vidgen, 2001).
ACKNOWLEDGMENTS
The authors would like to thank Enrique Frias-Martinez, Yogesh Desphande, Michael Lang, and Sandra Bavarosso for their helpful and construc-tive comments and advice.
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