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Adoption of Mobile Technology in the Supply Chain
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Technology Attributes
Relative advantage
Compatibility
Complexity
Organizational Characteristics
Information intensity
Leadership
Technical readiness
User readiness
Environmental Conditions
Competitive intensity
Partner LQÀXHQFH
Available support
FoodCo
• Information integration and synchronization a source of competitive advantage
³0DQDJHWKHEXVLQHVVZLWKLQ the supermarket rather than just take an order”
³,W¶VDOODERXWSUHVHQFHLQWKH marketplace”
³,WHQGHGXSELJJHUWKDQLWZDV ever planned to be”
³:HWHQGWRSLFNXSWKHQHZ technologies quickly if we can see there’s a clear business input”
³7KHFXUUHQWPDQDJHPHQWLV very, very supportive”
• IT team actively scans the technological environment
³3XWWLQJDFRPSXWHULQIURQW of [some of] them was terribly daunting”
³:HZHUHVHHQWREHDJDLQ\RX know market leading”
• Major supermarket chains were beginning to move their suppli-ers to electronic ordering and invoicing
• Proactive support from wireless network provider
FreightCo
• Providing real-time infor-mation to customers is a competitive advantage
³7KHSLOHVRISDSHUZRUN … would have been enor-mous”
• Freight tracking system is a JRRG¿WZLWKWKHFRPSDQ\¶V focus on customer service
• Not mentioned
• If a company’s IT capability stays ahead of the business, the business will always be prepared for new challenges
• Management were quick WRVHHWKHEHQH¿WVDQGVXS-ported the innovation
• IT team actively seeks ³LQQRYDWLYHVROXWLRQVDQG ideas”
³7KHUHZDVDORWRIUHVLV-tance by the drivers … to change and technology”
³:HZDQWHGWREHDKHDGRI the competition”
• Not mentioned
• Not mentioned
PowerCo
³5HGXFLQJSDSHU>LPSURYLQJ@ data quality, and only capturing data once”
³,W¶VPDGHDKXJHGLIIHUHQFHWR us in terms of resolving customer complaints”
³7KHHQGUHVXOWLVWKDWFXVWRPHUV spend less time in the dark”
• Aspects of the mobile data solu-WLRQKDGWREHPRGL¿HGIRU¿HOG conditions
³7KHJX\VVWUXJJOHDOLWWOHELW with the GIS stuff”
³:H¶UHDQ,7IRFXVHG>FRPSDQ\@ and we believe in IT solutions”
• Adoption of mobile technology was initially a top-down decision
³:H¶UHUHDOO\LQWKHUHWRWU\DQG understand the business needs before we even talk systems”
³,W¶VMXVWWHFKQRORJ\WKDWWKH\¶UH not used to”
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