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Creating an Effective Community Relations Program
Presented by Maureen Rich
The Edison Group
Spotlight on Community Relations
• Companies are starting to get it – conscience isn’t just trendy, it’s necessary
• “Sustainable development plans” are becoming commonplace
• No one wants to be Martha, Enron, etc.
• The Bonus: Doing good = Good for business
A Gradual Shift
• PriceWaterhouseCoopers
2002 Sustainability Survey Report
– 140 U.S. companies
– 70 percent had no broad-based sustainability program in place yet.
– 69% were reviewing or revising ethics programs or their corporate-governance process
Top 10 Reasons Companies Are Getting Involved
Competitive Advantage (75%) Cost Savings (73%)
Industry Trends (62%) CEO/Board Commitment (58%) Customer Demand (57%)
SRI Demand (42%) Top-line Growth (37%)
Shareholder Demand (20%) Access to Capital (12%)
PriceWaterhouseCoopers
In Their Own Words
• More than 7 of 10 Americans say they distrust CEOs of large corporations
• 80 percent of surveyed CEOs agree non-financial indicators such as environmental and social performance metrics are essential to characterizing future financial performance
– Business Week
• 70 percent of investors consider reputation in their decisions
– Citizen watch
• 91 percent of surveyed CEOs believe CSR management creates shareholder value
– Managing CSR Report
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