Competitiveness of urban market business entities in Da Nang
Competitiveness of urban market business entities in Da Nang
The paper describes the process of applying qualitative and quantitative methods to study the competitiveness of urban market business entities in general and in Danang in particular. Research findings have pointed out 6 constructing elements with positive correlation to competitiveness, including: organization and management capacity; infrastructure; service quality; marketing; finance competence and business performance. On this basis, core issues have been identified to help create a foundati