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Marketing strategy of KFC Vietnam
Thainguyen, 05/2010
Members List
1 Doanh Nguyễn Phương Hoa
2 Nguyễn Thị Lệ Huyền
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Contents
I.The concept of marketing strategies and approaches.
II.Introduction about the system KFC.
III.The marketing strategy of KFC Vietnam.
IV.Reviews.
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I/The concept of marketing strategies and approaches
1/The concept :
• Marketing strategy is how enterprises will do to achieve their marketing objectives .
2/Cach approach:
• According to approach the product-market strategies.
• According to coordinate approaches to marketing variables (marketing-mix).
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II/Introduction about the system KFC
1. The formation and development KFC brand
KFC is based in Louisville, Kentucky, and is the world’s most popular chicken restaurant chain.
Founded by Colonel Harland Sanders in 1952. More than 11,000 outlets.
85 countries and territories around the world. 8 million customers each day.
Yum! Brands is run by David Novak, Chairman & CEO. KFC Division is run by Cheryl Bachelder, President and
Chief Concept Officer.
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