Chapter 15: The Internet and Interactive Media

15 The Internet and Interactive Media McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. Internet - Overview A worldwide means of exchanging information and communicating through a system of interconnected computers from military, government, educational and commercial sources. Components include: ¾Electronic mail – method of sending messages electronically ¾World Wide Web – universal database of information available to internet users Uses of the Internet for Marketing ¾Electronic business – use of the Internet to conduct business activities ¾Electronic marketing – the use of the Internet to conduct marketing activities ¾Electronic commerce – use of the Internet for buying and selling products and services ¾Electronic media – using the Internet as an advertising medium and a way to disseminate information to consumers Elements of the Internet ③ Electronic mail (e-mail) – Allows users to send electronic mail ③ Usenet – Discussion groups, newsgroups, bulletin boards ③ Telnet – Databases, library catalogs, and electronic journals ③ File transfer protocol (ftp) – Software protocol for transferring files ③ Hypertext transfer protocol (http) – Software protocol for transferring hypertext language files ③ Client server – Computer system for transferring files between computers ③ Gopher – Document retrieval system used to search for Information ③ Wide Area Information Server (WAIS) – Use of keywords in databases to retrieve full text information ③ World Wide Web (WWW) – Sound, graphic images, video, and hypertext on single pages The Internet Picture Senders Internet Receivers Advertisers Users Sponsors Internet Shoppers e-Commerce Customers Merchants ... - tailieumienphi.vn