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Evaluation of Print Media
McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.
Classifications of Magazines
By Content ③Consumer Magazines ③Farm Magazines
③Business Magazines
By Size ③Large ③Flat ③Standard
③Small or Pocket
③Professional Group Magazines
③Industrial Magazines ③Trade Magazines
③General Business Magazines
By Geography ③Local ③Regional ③National
③Health Care magazines
Advantages of Magazines
¾Selectivity ¾Reproduction Quality ¾Creative Flexibility ¾Permanence ¾Prestige
¾Receptivity, Involvement ¾Services
Magazines are targeted to specific audiences
Special Magazine Features
¾Bleed Pages
¾Cover Positions
¾Inserts
¾Gate Folds
¾Island Halves
...
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