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12 Evaluation of Print Media McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. Classifications of Magazines By Content ③Consumer Magazines ③Farm Magazines ③Business Magazines By Size ③Large ③Flat ③Standard ③Small or Pocket ③Professional Group Magazines ③Industrial Magazines ③Trade Magazines ③General Business Magazines By Geography ③Local ③Regional ③National ③Health Care magazines Advantages of Magazines ¾Selectivity ¾Reproduction Quality ¾Creative Flexibility ¾Permanence ¾Prestige ¾Receptivity, Involvement ¾Services Magazines are targeted to specific audiences Special Magazine Features ¾Bleed Pages ¾Cover Positions ¾Inserts ¾Gate Folds ¾Island Halves ... - tailieumienphi.vn
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