Business Research Methods

Dr. Sue Greener Business Research Methods Download free ebooks at bookboon.com 2 Business Research Methods © 2008 Dr. Sue Greener & Ventus Publishing ApS ISBN 978-87-7681-421-2 Download free ebooks at bookboon.com 3 Business Research Methods Contents Contents 1. Research problems and questions and how they relate to debates in 9 Research Methods 1.1 Chapter Overview 9 1.2 Introduction 9 1.3 The nature of business research 10 1.4 What kind of business problems might need a research study? 12 1.5 What are the key issues in research methods we need to understand? 14 1.6 Questions for self review 18 1.7 References 18 2. Putting the problem into context: identifying and critically reviewing relevant 19 literature 2.1 Chapter Overview 19 2.2 How does literature relate to research? 19 2.3 What kinds of literature should we search for? 20 2.4 Effective literature searching 22 2.5 Critical analysis of literature 26 2.6 Using Harvard referencing style 31 2.7 Questions for self review 31 2.8 References 32 3. Choosing research approaches and strategies 33 3.1 Topic Overview 33 3.2 Different perspectives of knowledge and research which underpin research design 33 3.3 Identify differing research paradigms for business 34 The next step for top-performing graduates Masters in Management Designed for high-achieving graduates across all disciplines, London Business School’s Masters in Management provides specific and tangible foundations for a successful career in business. This 12-month, full-time programme is a business qualification with impact. In 2010, our MiM employment rate was 95% within 3 months of graduation*; the majority of graduates choosing to work in consulting or financial services. As well as a renowned qualification from a world-class business school, you also gain access to the School’s network of more than 34,000 global alumni – a community that offers support and opportunities throughout your career. For more information visit www.london.edu/mm, email mim@london.edu or give us a call on +44 (0)20 7000 7573. * Figures taken from London Business School’s Masters in Management 2010 employment report Download free ebooks at bookboon.com 4 Business Research Methods Contents 3.4 Key differences between qualitative and quantitative research methods and how and why 35 they may be mixed 3.5 Criteria of validity and reliability in the context of business research 37 3.6 Your choice of research strategy or design 38 3.7 Questions for self review 38 3.8 References 39 4. Ethics in business research 40 4.1 Chapter Overview 40 4.2 How ethical issues arise in business research at every stage 40 4.3 Ethical criteria used in Higher Education business research studies 42 4.4 Strategies to ensure ethical issues in business research are addressed appropriately 43 4.5 Questions for self review 46 4.6 References 46 5. Choosing samples from populations 47 5.1 Chapter Overview 47 5.2 How and why sampling relates to business research 47 5.3 A range of probability and non-probability sampling techniques 47 5.4 Selecting appropriate techniques for different research studies 50 5.5 Assessing representativeness of samples and generalisability from samples 52 5.6 Questions for self review 53 5.7 References 53 Teach with the Best. Learn with the Best. Agilent offers a wide variety of affordable, industry-leading electronic test equipment as well as knowledge-rich, on-line resources —for professors and students. We have 100’s of comprehensive web-based teaching tools, lab experiments, application notes, brochures, DVDs/ CDs, posters, and more. © Agilent Technologies, Inc. 2012 See what Agilent can do for you. www.agilent.com/find/EDUstudents www.agilent.com/find/EDUeducators u.s. 1-800-829-4444 canada: 1-877-894-4414 Download free ebooks at bookboon.com 5 ... - tailieumienphi.vn