BRANDS AND BRANDING

BRANDS AND BRANDING OTHER ECONOMIST BOOKS Guide to Analysing Companies Guide to Business Modelling Guide to Economic Indicators Guide to the European Union Guide to Financial Markets Guide to Management Ideas Numbers Guide Style Guide Dictionary of Business Dictionary of Economics International Dictionary of Finance Business Ethics Business Strategy China’s Stockmarket E-Commerce E-trends Globalisation Successful Innovation Successful Mergers Wall Street Essential Director Essential Finance Essential Internet Essential Investment Pocket Asia Pocket Europe in Figures Pocket World in Figures BRANDS AND BRANDING Rita Clifton and John Simmons with Sameena Ahmad Tony Allen Simon Anholt Anne Bahr Thompson Patrick Barwise Tom Blackett Deborah Bowker Chuck Brymer Deborah Doane Kim Faulkner Paul Feldwick SteveHilton Jan Lindemann Allan Poulter Shaun Smith THE ECONOMIST IN ASSOCIATION WITH PROFILE BOOKS LTD Published by Profile Books Ltd 58A Hatton Garden, London ec1n 8lx Copyright © The Economist Newspaper Ltd 2003 Text copyright © Sameena Ahmad, Tony Allen, Simon Anholt, Anne Bahr Thompson, Patrick Barwise, Tom Blackett, Deborah Bowker, Chuck Brymer, Rita Clifton, Deborah Doane, Kim Faulkner, Paul Feldwick, Steve Hilton, Jan Lindemann, Allan Poulter, John Simmons, Shaun Smith 2003 All rights reserved. Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise), without the prior written permission of both the copyright owner and the publisher of this book. The greatest care has been taken in compiling this book. However, no responsibility can be accepted by the publishers or compilers for the accuracy of the information presented. Where opinion is expressed it is that of the author and does not necessarily coincide with the editorial views of The Economist Newspaper. Typeset in EcoType by MacGuru info@macguru.org.uk Printed and bound in Great Britain by Creative Print and Design (Wales), Ebbw Vale A CIP catalogue record for this book is available from the British Library ISBN 1 86197 664 x ... - tailieumienphi.vn