Basic Marketing: A Global−Managerial Approach Chapter 22
Basic Marketing: A Global−Managerial Approach Chapter 22
Chapter 22. Ethical Marketing in a Consumer−Oriented World: Appraisal and Challenges. When You Finish This Chapter, You Should: 1. Understand why marketing must be evaluated differently at the micro and macro levels. 2. Understand why the text argues that micro-marketing costs too much.