Basic Marketing: A Global−Managerial Approach Chapter 21
Basic Marketing: A Global−Managerial Approach Chapter 21
Chapter 21. Developing Innovative Marketing Plans. When You Finish This Chapter, You Should: 1. Know the content of and differences among strategies, marketing plans, and a marketing program. 2. Understand, in detail, all of the elements of the marketing strategy planning process and the strategy decisions for the four Ps.