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- Kinh doanh đi n t
Chương 1 -T ng quan v Kinh
doanh đi n t
- N i dung
• Khái ni m v kinh doanh đi n t và h
kinh doanh đi n t
• Các mô hình kinh doanh đi n t
• Ki n trúc h kinh doanh đi n t
• Cơ s h t ng cho h kinh doanh đi n t
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- M t s khái ni m
• Kinh doanh đi n t (Electronic Business)
• Thương m i đi n t (Electronic
Commerce)
• Thương m i di đ ng (Mobile Commerce)
• H kinh doanh đi n t (E-Business
System)
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- E-commerce
• “E-commerce is the exchange of
information across electronic networks, at
any stage in the supply chain, whether
within an organization, between
businesses, between businesses and
consumers, or between the public and
private sector, whether paid or unpaid.”
(Cabinet Office, 1999)
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- E-commerce
• All electronically mediated information
exchange between an organization and its
external stakeholders (Chaffey)
• Digitally enabled commercial transactions
between and among organizations and
individuals (Laudon)
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- E-Commerce
• Kalakota và Whinston (1997), đã đưa ra
m t s quan đi m khác nhau v thương
m i đi n t :
– A communications perspective
– A business process perspective
– A service perspective
– A online perspective
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- E-business
• “e-business (e’biz’nis) – the transformation
of key business processes through the use
of Internet technologies.”(IBM, 1997)
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- E-business
• “when a business has fully integrated
information and communications
technologies (ICTs) into its operations,
potentially redesigning its business
processes around ICT or completely
reinventing its business model . . . e-
business, is understood to be the
integration of all these activities with the
internal processes of a business through
ICT.” (DTI, 2000)
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- E-business
• All electronically mediated information exchanges,
both within an organization and with external
stakeholders supporting the range of business
process (Chaffey)
• Digital enablement of transactions and processes
within a firm, involving information systems under
firm’s control. Does not include commercial
transactions involving an exchange of value across
organizational boundaries (Laudon)
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- Quan h gi a EC và EB
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- H kinh doanh đi n t
(E-Business System)
• Là m t d ng c a h th ng thông tin
• Các h th ng thông tin h tr kinh doanh
đi n t (information systems for e-
business)
- H th ng thông tin
J. O’Brien, G. M. Marakas. Introduction to Information Systems, Chapter 1: Foundations of Information Systems in
Business. McGraw-Hill, 2010.
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- Ki n trúc h kinh doanh đi n t
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- Ki n trúc h kinh doanh đi n t
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- 4 ki u site TMĐT bên bán
• Transactional e-commerce
• Services-oriented relationship-building
• Brand-building
• Portal, publisher or media
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- Activity 1: What type? (p.16)
• Transactional e-
commerce
• Guinness • Service-orientated
(www.guinness.com) relationship-building
• Consumer site Yahoo! • Brand-building
(www.yahoo.com) • Portal or media
• Online retailer: Amazon • Social network or
(www.amazon.com) community site
• Pricewaterhouse Cooper
(www.pwcglobal.com)
- Intranet và Extranet
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- Mô hình kinh doanh (Business
Model)
• “An architecture for product, service and
information flows, including a description
of the various business actors and their
roles; and a description of the potential
benefits for the various business actors;
and a description of the sources of
revenue.” (Timmers, 1999)
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