THE NEXT 4 BILLION MARKET SIZE AND BUSINESS STRATEGY AT THE BASE OF THE PYRAMID

A positive financial outlook. Small businesses are expecting better bottom lines in 2010 than in the previous year and a half. For the first time, more businesses expect to gain revenue (31 percent) in the current year than lose revenue (23 percent). To further support their optimism, more small businesses (58 percent) expect to show a profit this year than just six months ago (47 percent in December 2009 expected to show a profit in the current year). More caution with the economy. Despite the

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