THE IMPACT OF CULTURAL EVENTS ON THE CINEMA AND TOURISM IN A COMMUNITY, BUSAN

i The Graduate College University of Wisconsin-Stout Menomonie, Wisconsin 54751 ABSTRACT Kwon (writer) (Last Name) Hyun-Jin (First Name) The Impact of Cultural events on the Cinema and Tourism in a Community, Busan: Busan’s (Title) alternative industry to the cinema and tourism industry after the Pusan International Film Festival Hospitality and Tourism (Graduate Major) Teresa Schulz (Research Advisor) August 2002 (Month/Year) 75 (No. of pages) Publication Manual of the American Psychological Association (Name of Style Manual Used in this Study) An event is the most exciting and fastest growing industry related to leisure. Events can be viewed as part of the new wave of alternative tourism. This is the reason that tourism organizations in many countries actively promote events. An event induces tourists to participate. It makes them stay longer in the area which has held the event. An event generates jobs for the residents. The residents would need to develop an infrastructure to provide the many needed facilities. This study researched the economic impact of the Pusan International Film Festival (PIFF) on the tourism and cinema industry in Busan, South Korea. The festival was developed with attractive characteristics as a cultural event. The finding of this ii study supports the positive economic impact, development of the cinema and tourism industries, and the attitude of residents before and after PIFF in Busan. Key words: event, special event, festival, event tourism, culture, infrastructure. Busan*, Pusan International Film Festival (PIFF)** ( */** Today Busan officially uses ‘B’ for Busan.. However PIFF was launched in 1996 before Busan decided their English spelling for the name. PIFF uses ‘P’ for Busan. In this study Busan and Pusan are the same city.) iii ACKNOWLEDGEMENT The researcher would like to acknowledge Assistant Professor Teresa Schulz of the University of Wisconsin-Stout as an advisor who supported her throughout all of the time for this study. I would also like to thank Michael Killoren in Seattle CVB. Finally, I thank my family who always encouraged me and was with me in spirit. iv TABLE OF CONTENTS Page ABSTRACT …………………………………………………………………………...i ACKNOWLEDGEMENTS……………………………………………………………iii TABLE OF CONTENTS………………………………………………………………iv LIST OF TABLES……………………………………………………………………..vii CHAPTER ONE: INTRODUCTION Introduction…………………………………………………………………………….1 Statement of the Problem……………………………………………………………....3 Definition of Terms……………………………………………………………….……4 CHAPTER TWO: REVIEW OF THE LITERATURE Event and Relative Event Area……………………………………………….………..6 Event…………………………………………………………………….…………..6 Event and Tourism………………………………………………….……………….7 Event, Tourism and Culture………………………………………….……………...8 Attraction of Cultural Event Tourism……………………….…………………...8 The Change of Tourists’ Choice to Cultural Tourism…….……………………..9 Cultural Event Tourism, Industry, and Community………...………………………..10 Economic Impact on a Community……………………...………………………...10 Social/Socioeconomical Impact on a Community……...………………………….13 Cultural event tourism Products……………………...…………………………….14 Films as Leisure………………………………………..…………………………......16 Attraction of Film…………………………………..……………………………...16 Movie-induced Tourism…………………………..……………………………….17 Film Festival……………………………………..………………………………...18 La Biennale di Venezi (Venice Film Festival)..………………………………...18 Cannes Film Festival……………………...……………………………………..20 Conclusion of Review of Literature……………………………………………….…22 CHAPTER THREE: METHOGOLOGIES Interview with Michael Killoren, Director of Cultural Tourism in Seattle CVB…....24 Data Collected from Cannes and Venice International Film Festival……...………..25 Data Collected from the Pusan International Film Festiavl and Busan Culture and Tourism………………………………………………...…………………………….26 Data Collected from Hotels in Busan………………..………………………………27 Limitation of the Methodology……………………..………………………………..28 CHAPTER FOUR: FINDINGS Busan City…………………………………………..………………………………...29 History of Busan……………………………….………………………………….29 Busan and Tourism…………………………….………………………………….29 ... - tailieumienphi.vn