Savvy Book Marketing Secrets 52 Experts Share Insider Tips for Selling More Books

Savvy Book Marketing Secrets 52 Experts Share Insider Tips for Selling More Books Published in 2011 by The Savvy Book Marketer, an imprint of Texana Publishing Consultants, LLC Smashwords Edition www.TheSavvyBookMarketer.com Copyright Notice Each article in this ebook is copyrighted by the author of the article. You may not reproduce any article without the prior written consent of the author of the article. You are welcome to share this free ebook with others, but you may not sell it. Disclaimer This is an informational guide and is not intended as a substitute for legal or other professional services. Readers are urged to consult a variety of sources and educate themselves about the business of publishing and marketing. While every effort has been made to make this guide accurate, it may contain typographical and content errors. The information expressed herein is the opinion of the author, and is not intended to reflect upon any particular person or company. The author and publisher shall have no responsibility or liability with respect to any loss or damage caused, or alleged to be caused, by the information or application of the information contained in this guide. Some links in this book are affiliate links, meaning that Texana Publishing Consultants, LLC, receives a commission on sales of other companies’ products and services sold as a result of clicking on the link. Table of Contents About this Book Book Marketing Strategy Getting Endorsements for your Book Who Should You Be Promoting Your Book To? Book Marketing Lessons from the World of Retail – Finding Niche Markets for Your Books Confessions of a Reluctant Marketer The Self-Confidence to Sell More Books Building Relationships Increases Readership Habits of Action: How Authors Can Get Things Done Resources Online Book Promotion Recipe for a Book-Focused Home Page Jazz Up Your Web Site or Blog with Simple HTML The Right (and Wrong) Way to Comment on Blogs Evaluating Your Current Online Visibility Book Video Trailers: 11 Steps to Make Your Own 5 Steps to Create an Amazon Bestselling Book Campaign Top 10 Ways to Maximize Book Sales on Amazon.com Build a Money Making Opt-In Subscriber List with One Simple Idea Resources Social Media Marketing Why Social Networking is a Must for Authors Turn Your Facebook Profile into a Friend Magnet in 7 Easy Steps Promoting Your Book on LinkedIn: Do`s and Don`ts Book Marketing with LinkedIn – Top Mistakes and Solutions Promote a Book with Twitter: Top 10 Strategies for Authors Promote Your Book with a Twitter World Tour Resources Fiction Marketing What Do You Talk About On Your Blog If You Write Fiction? Blog Ideas for Fiction Authors What Novelists Can Learn About Marketing from Nonfiction Authors Publicity for Books and Authors Five Tips to Create Publicity for Your Book Anatomy of a Successful Press Release for Book Promotion Five Tips for Writing a Strong Press Release Use a Benefit Funnel to Write Compelling Copy Author Branding: The You That Is Everywhere How to Build Your Author Platform Perk Up Your Bio How To Develop Key Messages and Get Them Across Quickly Building Author Platform by Pitching Yourself to the Media Use the Calendar to Promote Yourself and Your Book Nine Tips for Helping Your Publicist Do a Great Job Blog Talk Radio Offers Books Authors the Opportunity to Host Their Own Shows Best Ways to Approach Radio and TV Talk Shows Do Book Reviews Matter? Resources Speaking and Events 12 Secrets to Selling More Books at Events How to Exhibit at Book Industry Tradeshows Promote Your Book by Becoming a Keynote Speaker Resources Virtual Book Tours Promote Your Book with a Virtual Book Tour How to Plan Your Virtual Book Tour Blog Tours for Authors – Do They Work? Library, Educational and Corporate Sales How to Sell to Libraries – Top Ten Strategies for Independent Authors and Publishers How to Market Children`s Books in Schools How to Sell More Books to Corporations Resources Publishing and Distribution How to Get Started Writing Your Book Why Authors Need an Editor Mistakes of First-Time Authors Drafting Your Back Cover Sales Copy How to Craft Back Cover Copy that Sells Books by the Boatload Judging a Book by Its Cover How To Find A Literary Agent (When You’ve Self-Published) The Role of Retailers, Distributors and Wholesalers in the Book Trade How Do Books Get Stocked in Bookstores? Ebooks and Information Products How to Publish an Ebook Publishing Content for Amazon`s Kindle How to Make Your Books Available in Multiple Ebook Formats Selling Information: Competing In A World Where Information Is Free From Book to Multiple Streams of Income About The Savvy Book Marketer The Savvy Book Marketer Guides About this Book Over the past couple of years, dozens of book marketing and publishing experts have enriched my Savvy Book Marketer blog at http://www.TheSavvyBookMarketer.com with their guest posts. I have learned much from these experts and I’m pleased to share a selection of their articles with you in this free ebook. I’ve added a few of my own articles and also included a list of resources in each chapter. You are welcome to share this free ebook with others, but you may not sell it. If you’d like to let other authors know where to download a free copy of this ebook, here are some posts to use on social networks: Authors, get book marketing tips from 52 top experts – free Savvy Book Marketing Secrets ebook at http://bit.ly/SavvySecrets #pubtip Free ebook for authors - Savvy Book Marketing Secrets: 52 Experts Share Insider Tips for Selling More Books http://bit.ly/SavvySecrets Please remember that each article in this ebook is copyrighted by its author and may not be reproduced without the author’s prior written consent. I hope you find this ebook helpful in promoting your books. Get more book marketing tips and two more free ebooks when you sign up for my newsletter at http://www.BookMarketingNewsletter.com. To your success! Dana Lynn Smith The Savvy Book Marketer www.TheSavvyBookMarketer.com Back to top Book Marketing Strategy Getting Endorsements for your Book by Sarah Bolme Have you ever seen a book cover where the name of the celebrity providing an endorsement for the book was larger than the author’s name? This little trick is used to catch a book buyer’s eye because publishers know that celebrity names sell books. As an author, make pursuing endorsements for your book a priority. Why is seeking endorsements for a book so important? Endorsements lend credibility to a book and state a book has quality. A good endorsement can make the difference between a few sales and a multitude of sales. 1. Endorsements lend credibility to a book. With so many books to choose from, most book buyers depend on name recognition when making purchase decisions. A new or unknown author has no reputation and thus little credibility with consumers. The best way to gain credibility in the consumer’s eye is to have your book endorsed by someone who already has credibility. When consumers trust the person endorsing your book, they trust that you are a credible author. 2. Endorsements state a book has quality. Booksellers have limited shelf space from which to sell books. Distributors can only market a finite number of books and generally choose to represent those books they think have the greatest possibility of selling. Consumers have limited spending dollars on which to spend their hard-earned money as well as limited time in which to read. Each of these book buyers needs to be assured that the book they are considering purchasing is a quality book worth their money and time. Endorsements send this message. It is best to secure endorsements for your book while it is still in manuscript form. That way, you can use the endorsers’ names on your book cover and in all your pre-release book review requests and marketing materials. When requesting an endorsement, send a complete copy of your manuscript for the endorser to review. It is acceptable to provide endorsers with a list of names of other ... - tailieumienphi.vn