Rubber plantation business plan

RUBBER CO, LTD Business Plan Rubber Production Culture Project Author: Ms. Phaedra Sprangemeijer Ref: R00 3-1 Note: This business plan is intended for the rubber production-culture new business venture only. Rubber plantation business plan “ M a r k e t r e s e a r c h s a m p l e ” © 2012RADiUS Market Cambodia Co., Ltd This publication has been prepared forgeneralguidance on matters of interest only, and does not constitute professional advice. You should notact upon the information contained in this publication withoutobtaining specific professionaladvice. No representation or warranty (express or implied) is given as to theaccuracyor completeness of the information containedin this publication,and, to the extent permitted by law, RADiUS Market Cambodia Ltd, its members, employees and associates do not accept or assume any liability, responsibility or duty ofcare for any consequences of youoranyone else acting, orrefraining to act, in reliance on the information contained in this publication or forany decision based on it. NOTE TO READER Rubber Co. Ltd. is committed to providing due diligence researched materials to ensure the business plan is accurate and informative to readers, however, we strongly encourage all potential investor(s) to further conduct their own market research and analysis and it is advisable for individual investor to seek 3rd Party consultations prior to investing and signing shareholder agreement with the company. WARNING All contents contained herein are strictly confidential and it is the sole property of the Rubber Co. Ltd. Potential investor and/or reader shall agree not to disclose, and reproduce part or full of this business plan without the express written permission from the Author. For distribution of this business plan please contact Mr. Sam Peou for more information. 2 | P a g e Contents Confidentiality Agreement...................................................................................................................... 6 Section 1.0 Executive Summary Rubber Co. Ltd. .................................................................................... 7 1.1 Vision................................................................................................................................................. 8 1.2 Mission .............................................................................................................................................. 9 1.3 Rubber Co. Ltd. ‘s Objectives............................................................................................................. 9 1.4 Operating Expenses Analysis (OPEX) 4.............................................................................................. 9 1.5 Start up Capital Investment (CAPEX) Pro........................................................................................ 10 1.6 Construction Phases........................................................................................................................ 10 Techniques for Planting and Management of Immature Rubber Plantations.................................. 10 Planting Density................................................................................................................................. 11 Different Planting Materials.............................................................................................................. 11 Planting Technique............................................................................................................................ 11 Planting Budwood............................................................................................................................. 11 Planting Seedlings in Plastic Bags...................................................................................................... 11 Weeding ............................................................................................................................................ 12 Weeding between the trees.................................................................................................... 12 Fertilization........................................................................................................................................ 12 Mulching and Pruning ....................................................................................................................... 12 Preventing Fires................................................................................................................................. 13 Cover Crops ....................................................................................................................................... 13 Intercropping..................................................................................................................................... 14 Management of Immature Rubber Plantations................................................................................ 14 1.7 Keys to Success................................................................................................................................ 14 1.8 History of Rubber Cultivation.......................................................................................................... 14 1.9 Social Impacts Analysis.................................................................................................................... 15 1.10 Labor Forces Analysis .................................................................................................................... 15 1.11 Strategic Location.......................................................................................................................... 16 2.0 Asia’s Average Rubber Production.................................................................................................. 16 Statistical Profile of Rubber Industry in India.................................................................................... 16 Statistical Profile of Rubber Industry in China................................................................................... 16 Statistical Profile of Rubber Industry in Indonesia............................................................................ 17 Statistical Profile of Rubber Industry in Malaysia ............................................................................. 17 Statistical Profile of Rubber Industry in Papua New Guinea............................................................. 18 3 | P a g e Statistical Profile of Rubber Industry in the Philippines.................................................................... 18 Statistical Profile of Rubber Industry in Singapore............................................................................ 18 Statistical Profile of Rubber Industry in Sri Lanka ............................................................................. 19 Statistical Profile of Rubber Industry in Thailand.............................................................................. 19 Statistical Profile of Rubber Industry in Vietnam.............................................................................. 20 Statistical Profile of Rubber Industry in Cambodia ........................................................................... 20 2.1 Recent situation in Cambodia 2007 -2008...................................................................................... 21 3.0 Market Competitive Analysis .......................................................................................................... 21 3.1 Supply of NR.................................................................................................................................... 21 3.2 Export Competitive Analysis............................................................................................................ 22 3.3 Value Chain Model .......................................................................................................................... 23 3.4 Thailand’s Market Competitive Analysis......................................................................................... 23 3.5 Vietnam’s Market Competitive Analysis ......................................................................................... 24 3.6 China’s Market Competitive Analysis.............................................................................................. 24 3.7 Cambodia’s Market Competitive Analysis....................................................................................... 25 3.8 SWOT Analysis................................................................................................................................. 25 Strengths: .......................................................................................................................................... 25 Weaknesses....................................................................................................................................... 25 Opportunities .................................................................................................................................... 26 Threats............................................................................................................................................... 26 3.9 Rubber Product Consumptions Analysis ......................................................................................... 26 Procurement Business Concepts:...................................................................................................... 27 Advantages:....................................................................................................................................... 27 Disadvantages: .................................................................................................................................. 27 4.0 Operations Business Concept:......................................................................................................... 27 Focus on company’s core-competency or to mitigate risks in case internal operational disruptions............................................................................................................................................ 27 Advantages:....................................................................................................................................... 27 Disadvantages: .................................................................................................................................. 28 Advantages:....................................................................................................................................... 28 Disadvantages: .................................................................................................................................. 28 5.0 Strategy and Implementation Summary......................................................................................... 28 5.1 Competitive Edge ........................................................................................................................ 28 6.0 Management Summary................................................................................................................... 28 4 | P a g e 6.1 Organizational Structure (Rubber Co. Ltd.)..................................................................................... 29 7.0 Exit Strategy..................................................................................................................................... 29 7.1 Rubber Co. Ltd. Personal Profiles........................................................Error! Bookmark not defined. Mr. Sam Peou........................................................................................Error! Bookmark not defined. Mr. Yuriy Koltykov.................................................................................Error! Bookmark not defined. Mr. Haing Leap ......................................................................................Error! Bookmark not defined. Mr. Kong Sovanara................................................................................Error! Bookmark not defined. Consultant:............................................................................................Error! 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