Rethinking Public Media: More Local, More Inclusive, More Interactive
Rethinking Public Media: More Local, More Inclusive, More Interactive
It is also important to consider how requests to create new and innovative channels or products that use social media will be managed, recognizing that social media is often less formal, more iterative and experimental. Its design and deployment is not suited to the application of traditional informa- tion technology methodologies. It is important not to over-complicate social media usage and to ensure that it stays light, responsive and not overly bureaucratic; otherwise you will lose the abili