Profitability, investment pattern and constraints of major marketing intermediaries involved in supply chain of exotic carps in Jammu and Kashmir, India
Profitability, investment pattern and constraints of major marketing intermediaries involved in supply chain of exotic carps in Jammu and Kashmir, India
The study has been conducted in the state of Jammu and Kashmir where the major fish marketing stakeholders like pre-harvesting contractors, wholesalers, retailers, fish vendors and consumers have been interviewed. The paper has examined and evaluated the investment patterns, profitability and constraints of various intermediaries involved in locally produced exotic carps (grass carp, common carp and silver carp) marketing. Among the wholesalers and retailers of the state the major investment was