Producing your own media

Producing your own media Overview Welcome to this toolkit on producing your own media, where we focus mainly on print media. We offer this toolkit because media is a powerful tool we can use to communicate our messages and advance our work as civil society organisations. Our media landscape is, however, largely dominated by the mass media, produced for, and in pursuit of profit. It reflects certain interests. Often it handles issues in a sensational way. Inasmuch as it is important that we try to get our voices heard in the mass media (see the CIVICUS toolkits called Handling the media and Promoting your organisation), it is also vital that we produce our own media. This offers us the opportunity to offer alternative perspectives and information, promoting a better, more just world. Producing your own media can be exciting and creative. It can bring people in your organisation together. Skills and media awareness can be built, and your organisation strengthened. We hope you will find this toolkit useful. Producing your own media toolkit by Karen Hurt (toolkits@civicus.org) Page 1 of 75 Producing your own media Basic principles for producing your own media Acknowledgements and resources (at the end of the toolkit) Producing your own media: the basics Whatis media? Why produce media? Producing effective media Other toolkits Planning a media strategy What is a media strategy? Answer basic questions What media to produce? Resources and budget Deadlines Distribution Evaluation Media skills Writing Editing and proof-reading Photography Drawing and cartoons Design and layout Design and layout Whatis design and layout? Writing typefaces Headlines, headings and sub-headings Space Colour Illustrations Quick message media The basics Badges Stickers Posters Banners Graffiti Symbols E-mail T-shirts Short messaging system (SMS) Newsletters Planning a newsletter Your newsletter: aims, audience, content, language, styleand tone Writing for a newsletter Editing for a newsletter Your newsletter’s design and layout Distributing your newsletter Budgeting for a newsletter Isyour newsletter effective? Generating income -advertising Pamphlets Planning a pamphlet Writing a pamphlet Editing a pamphlet Your pamphlet’s design and layout Distributing your pamphlet Budgeting for your pamphlet Is your pamphlet effective? Dealing with service providers General tips Writers Editors and proof-readers Photographers Artists Design and layout artists Printing: reproduction, printers and print reps Distributors Presentations Basicquestions to answer about presentations Know the objective of your presentation Preparing a presentation Presentation do’s and don’ts Presenting information and handouts Edit to the core Design and layout Other tips Producing your own media toolkit by Karen Hurt (toolkits@civicus.org) Page 2 of 75 Producing your own media Who will find this site useful? This site offers suggestions for both experienced and inexperienced people on media production processes and practicalities. The site makes the connection between producing your media and organisational planning and budgeting, skills development, and using service providers. Because of this broad approach, people in organisations who already produce media may find new things to think about. And those who are starting out should find it invaluable. We think the site will be particularly useful for organisations that do not have media departments. A brief description of the toolkit On this site you will find information about: Producing your own media: the basics We answer the question “what is media?” and why it is important for civil society organisations to think about how they can use media to advance their work. We also look at what it takes to produce effective media. Planning a media strategy Many organisations produce media in an ad hoc way. Whilst you can produce effective one-off media this way, we recommend a carefully thought-out plan. This will help you become more effective. In this section we look at what a media strategy is, and we also look at resources and budget issues, as well as deadlines, distribution and evaluation of media. Media skills When you produce your own media you open up an ideal opportunity to develop skills in your organisation. We offer some ideas on how to go about this, and look at writing, editing and proof-reading, photography, drawing and cartoons, and design and layout. Design and layout basics You can have the most powerful message in the world but if it is hard to read then it will be ineffective. In this section we explain what design and layout are, and go on to offer guidance around some of the different elements of design. Quick message media This kind of media is great fun to produce, but to be effective requires careful thought. We offer tips around producing badges, stickers, posters, banners, graffiti, symbols, e-mail and T-shirts. Newsletters Newsletters can be powerful communication tools for any organisation. Newsletters should be alive, interesting and informative. We offer substantial guidelines on newsletters from planning through to writing, editing, distributing and evaluating your newsletter. Producing your own media toolkit by Karen Hurt (toolkits@civicus.org) Page 3 of 75 Producing your own media Pamphlets Organisations use pamphlets as organising tools, as well as for other reasons, like offering information. We look at the process of producing an effective pamphlet from planning through to writing, research, editing, distributing and evaluating your pamphlet. Presentations Powerful presentations have clear key objectives and careful preparation. We look at guidelines on this, including ideas for introductions and conclusions, do’s and don’ts, handouts, editing, design and layout and other tips. Dealing with service providers Sometimes organisations have to deal with outside service providers. In this section we offer tips on how to deal with such service providers. We include writers, editors and proof-readers, photographers, artists, design and layout artists, printing reproduction, printers and print reps, as well as distributors. ... - tailieumienphi.vn