Master Thesis in Economics: The Impact of the Sunk Cost Fallacy and Other Behavioural Biases on Individual Irish Investors
Master Thesis in Economics: The Impact of the Sunk Cost Fallacy and Other Behavioural Biases on Individual Irish Investors
This dissertation aims to prove that individuals make irrational decisions when under such circumstances as uncertainty and risk. The research conducted assesses forty-two Irish professionals and their behaviour while making decisions pertaining specifically to that of investing in stocks and shares. In particular, the dissertation focuses predominantly on one aspect of Behavioural Finance i.e. the sunk-cost fallacy. Other biases such as overconfidence bias, regret aversion, mental accounting an